Asics
ASICS began its journey in 1949, crafting basketball sneakers in the living room of its founder, Kihachiro Onitsuka, in Japan. In 1977, the brand expanded its reach to the United States. However, it was in 1986 that ASICS made a significant breakthrough with the introduction of its Gel technology, prioritizing comfort. This innovation aimed to enhance cushioning, offer gentle foot landings, and compete with Nike's Air technology. Today, ASICS continues to thrive, with iconic models like the GT-II and Gel-Lyte 3 undergoing exciting transformations through collaborations with boutique sneaker shops and renowned names in streetwear.
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